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Kelley Blue Book Names Honda 'Best Overall Brand,' 'Best Value Brand' and 'Most Refined Brand' in 2018 Brand Image Awards

Mar 28, 2018 - TORRANCE, Calif.

Honda was named the "Best Overall Brand" by the experts at Kelley Blue Book, who also recognized Honda as the "Most Refined Brand" and, for the fourth consecutive year, as America's "Best Value Brand."

In naming Honda the "Best Overall Brand" in its 2018 Brand Image Awards, Kelley Blue Book noted that redesigned Honda models in key segments, such as compact and midsize car, have resonated well with consumers, boosting perceptions of the brand. Additionally, strong performances from the Accord, CR-V and Civic elevated Honda even further and contributed to this year's brand win.

The Kelley Blue Book Brand Image Awards recognize automobile manufacturers' successes in fostering and retaining brand attributes that customers appreciate and pay attention to when considering the purchase of a new vehicle.   

For More Information
Consumer information is available at To join the Honda community on Facebook, visit Additional media information including detailed pricing features and high-resolution photography of all 2018 Honda models is available at

About Honda 
Honda offers a full line of reliable, fuel-efficient and fun-to-drive vehicles with advanced safety technologies sold through over 1,000 independent U.S. Honda dealers. The Honda lineup includes the Fit, Civic, Accord and Clarity series passenger cars, along with the HR-V, CR-V and Pilot sport/utility vehicles, the Ridgeline pickup and the Odyssey minivan.

Honda has been producing automobiles in America for more than 35 years and currently operates 19 major manufacturing facilities in North America. In 2017, nearly 93% of all Honda and Acura vehicles sold in the U.S. were made in North America, using domestic and globally sourced parts.

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